A Marketing Partner Forum Podcast: Making your Data Work for You

Topics: Business Development & Marketing Blog Posts, Client Relations, Data Analytics, Law Firm Profitability, Law Firms, Marketing Partner Forum, Midsize Law Firms Blog Posts, Podcasts, Thomson Reuters

ChIPs

Metrics driven by good data do matter. Effective strategies require actionable, timely intelligence, and there’s no way to escape that reality.

In addition, clients are getting ever more comfortable with using quantitative metrics to evaluate their outside counsel. However, many law firms still struggle with how, or even why, to put their data and metrics to work for their own benefit.

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Jill Weber, Chief Marketing & Business Development Officer, at Stinson Leonard Street

In preparation for the upcoming Marketing Partner Forum to be held later this month, I recently sat down with Jill Weber, Chief Marketing & Business Development Officer, at Stinson Leonard Street, to talk with her about “metrics that matter,” the title of the session she will be co-hosting as part of that event.

She shared some wonderful insights about why data and metrics matter, and how law firms can begin to use them more effectively.

Have a listen…