In January 2017, Marketing Partner Forum returns to Terranea Resort in Rancho Palos Verdes, CA for a three day summit on law firm marketing and business development set against the breathtaking Southern California shoreline. Marketing Partner Forum will welcome law firm marketing partners, rainmakers, practice group heads, business development leaders and esteemed corporate counsel for a dynamic and vibrant conference designed for the industry’s most experienced professionals.
The 24th Annual Marketing Partner Forum Client Collaboration & the New Rules of Engagement
Event Keynote Speakers
Wednesday, Jan 25
Thursday, Jan 26
Friday, Jan 27
ALM is the leading provider of specialized business news and information, focused primarily on the legal and commercial real estate sectors. ALM’s award-winning publications, events and digital properties anticipate and address the needs of our elite audience, delivering information and tools that allow them to succeed in today’s rapidly-changing and demanding business environment. ALM will continue to produce and distribute trusted and timely news, data, analysis and insights in an engaging and personalized manner on integrated platforms.
Infinite Global is an award-winning global communications agency dedicated to serving the professional services market. Formed by the 2014 merger of US-based Infinite PR and UK-based Spada, Infinite Global has more than 45 consultants in offices in London, New York, Chicago, San Francisco and Research Triangle. We transform perceptions of businesses through insight-led PR and media engagement, digital consultancy, strategic branding, content creation and in-depth research.
Intapp provides software that enables law firms and other professional services firms to thrive in an increasingly competitive marketplace by improving operational efficiency, increasing profitability and driving client success. Intapp products allow firms to align business operations with strategy and deliver on client expectations, and are recognized as the most advanced in their respective categories — new business intake, conflicts management, confidentiality management, process automation, data integration and time recording. www.intapp.com.
For 35 years, Major, Lindsey & Africa (MLA) has combined its local market knowledge and global recruiting network to match law firms and corporations with exceptional general counsel, corporate counsel, partner, associate and law firm management talent. The firm also provides law firms and companies with highly specialized legal professionals on project, interim and temporary-to-permanent hire basis. MLA recruiters are dedicated to understanding and meeting client and candidate needs while maintaining the highest degree of professionalism and confidentiality.
Today’s General Counsel is the only media brand to address the information needs of both the corporate legal department, members of the C-Suite and compliance and risk officers. TodaysGC.com, our website, is updated daily to bring you a carefully curated selection of news and features from publications and blogs worldwide. We also produce two daily and five weekly emails targeting corporate counsel and law firms and with specialties in L&E, IP, Litigation and Cybersecurity. Our customized marketing database product has over 300,000 unique names, including 60,000 In-House attorneys and over 240,000 in private practice. Co-branded email’s can be segmented by region, title, practice area, specialty and size.
Acuigen is an internationally accredited specialist market research company, providing innovative client feedback solutions to firms around the world. In 40 countries, we have provided feedback services in 19 different languages. We are proud to provide high quality commercial client feedback to our clients, adhering to data protection laws, international standards and the standards of our professional body. Acuigen’s CustomServe client insight platform takes content from in-person, telephone and web-based interviews and transforms it into accessible intelligence; CustomServe delivers tailored real-time feedback to key stakeholders, making CustomServe a central pillar of a firm’s management of its client relationships.
Best Lawyers is the oldest and most respected peer review publication in the legal profession. Recognition in Best Lawyers is widely regarded by both clients and legal professionals as a significant honor, conferred on a lawyer by his or her peers. For more than three decades, our publications have earned the respect of the profession, the media, and the public, as the most reliable, unbiased source of legal referrals anywhere.
Chambers and Partners has dedicated 26 years to researching and ranking the world’s best commercial lawyers. The guides are relied upon by clients and General Counsel for their accuracy and objectivity. They stand as the ‘Gold Standard’ among legal directories (The New York Times).
Integreon is a trusted, global provider of award-winning legal, document, business and research support solutions to leading law firms, legal departments, financial institutions and professional services firms. Integreon’s 2,200 Associates support more than 250 clients in presentation graphics, conceptual design, document production, proofreading and a host of legal support and administrative services.
Clients rely on our experience to assist them with improving the value of their firms including: business development; key client retention and growth, marketing audits and strategy, process improvement and knowledge management, peer benchmarking, and peer to peer roundtables and boardrooms and overall firm governance. Please visit us at www.lawvisiongroup.com.
1.6 million reads per month – Lexology/ACC Newsstand promotes client alerts, webinars, seminars, and law firm events to 250,000+ in-house counsel and senior referrers of work.
nSource’s unique approach business process outsourcing enables our law firm customers to reduce operating costs, improve the quality of support services and ultimately improve profitability. Through the application of LEAN methodologies and our broad experience in variety of industries, we are able to quickly deliver solutions that make an immediate and meaningful difference for our customers. nSouce has proven solutions for Business Process Outsourcing (BPO), Knowledge Process Outsourcing (KPO), and Human Resources Outsourcing (HRO) that can be delivered on a global scale. Specific service offerings for our law firm customers include business intake, conflicts checking, marketing support, non-legal staff recruiting, print management, records management, help desk, office document services, research and accounting function support.
ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities. Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings.
Explore our revenue-generating, proven, award-winning and acclaimed new business development services and products for lawyers, practice groups, and in-house marcom/busdev departments! Ask about our money-back guarantee and renowned Perfect Your Pitch for Lawyers® workshops.
Super Lawyers is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high-degree of peer recognition and professional achievement. The selection process is multi-phased and includes independent research, peer nominations and peer evaluations. Visit us at www.SuperLawyers.com.
Thomson Reuters Legal Business Development Solutions drive your firm’s growth strategy by providing a holistic view of client needs, their business landscape, and their interactions with your firm. Empower your firm to act with the simplicity, credibility, and expertise you need to drive success.
Founded in 1995, Berbay Marketing & Public Relations works with law firms to create the visibility and credibility that fuel revenue growth.
Great Jakes builds smarter websites for law firms.
Great Jakes is widely known for pushing the envelope on law firm website design. Their websites feature bold, precedent-setting designs, and they have developed some of the most powerful CMS technology available to the legal industry. Great Jakes focuses exclusively on building sites for mid-sized and large law firms.
To get a taste of the cutting-edge thinking that distinguishes Great Jakes – visit www.greatjakes.com and download their recent whitepaper entitled: “From art to science: the coming paradigm shift for law firm websites.” The whitepaper offers an in-depth look at “lead-nurturing websites” and discusses their potential to revolutionize the field of legal marketing.
Jaffe is the only full-service PR and marketing agency devoted exclusively to the needs of the legal industry. The agency has represented many of the country’s largest law firms and midsize firms as well as smaller boutiques, legal vendors and legal associations. Jaffe has been awarded for outstanding creative marketing, PR and social media by the Legal Marketing Association, National Law Journal, Ragan’s PR Daily and PR News. Jaffe operates throughout the U.S. and Canada to provide exceptional client service and creative approaches to media relations, legal marketing and business development, creative services, content marketing, search engine optimization, and rankings assistance.
Kidd Aitken Legal Marketing is an international consultancy staffed by former in-house legal marketing professionals and ex-Chambers & Partners Editors. We assist local and international firms with marketing, communications and business development.
When the legal industry needs public relations support for its business development and marketing initiatives it turns to Bame Public Relations. Since 2005, Am Law 100, regional firms and local California firms have relied on the public relations team at Bame to provide counsel and execute on strategies to boost a firm’s brand, promote practice group expertise and create thought leadership for its attorneys.
Greenfield/Belser Ltd. is a national leader in brand research, strategy and design for professional services firms and relationship-centric B2B marketing. For over 35 years, our designers, copywriters, account executives, web developers and media strategists have tapped the latest research to create integrated branding and marketing campaigns-online and off. Our clients have included more than 300 professional services firms, leading associations and others marketing often intangible services. For more information, visit greenfieldbelser.com or call (202) 775-0333.
J. Johnson Executive Search, Inc. specializes in placing top-quality marketing, business development and communications professionals into law firms globally. Our in-depth knowledge of the industry and its players make us the go-to firm for human capital needs.
Manzama is a Content Intelligence System that scours the web for information based on a user’s personal profile. Save time and resources while ensuring that you’re notonly in the know, but the first to know when it comes to the intelligence that matters most. Manzama searches over 70,000 vetted news sources (news, social media, industry publications, blogs, etc.) to aggregate and curate information, turning it into actionable intelligence. Easily interpret vast amounts of data at-a-glance with our dashboard. Manzama makes the process of finding important insights about industries, clients, competitors, and prospects easy – giving each stakeholder a knowledge advantage.
With more than 700,000 registered users of a site that has seen a 40% increase in usage in the past 12 months – and distribution partnerships with Lexis Nexis, Westlaw Dow Jones, Wolters Kluwer, Bloomberg and Wall St Journal Professional – MONDAQ is the leading B2B content syndication solution for law firms.
Mondaq helps law firms leverage their thought leadership and social media presence through leading online channels, while providing unparalleled analytics that drive business development.
One North Interactive is an agency dedicated to serving the creative, strategic, analytical and technological needs of legal and professional services organizations. We have more than 15 years of experience helping clients differentiate their online presence and strengthen their businesses in a crowded and competitive market.
Right Hat takes a comprehensive approach to marketing and design. We start with a deep strategic understanding of your business needs. We then apply award-winning creative talent to produce sharp, differentiated communications.
Known for its practical approach, Schmidt Marketing has helped more than 400 law firms with client feedback programs, coaching and training, and marketing plans.
The Association of Corporate Counsel (ACC) is a global bar association that promotes the common professional and business interests of in-house counsel who work for corporations, associations and other private-sector organizations through information, education, networking opportunities and advocacy initiatives. We are the world’s largest community of in-house counsel with more than 35,000 members in over 85 countries and offer tremendous opportunity to entities wishing to engage with this audience.
Lex Mundi is the world’s leading network of independent law firms with in-depth experience in 100+ countries. Our member firms are able to offer clients preferred access to more than 21,000 lawyers worldwide – a global resource of unmatched breadth and depth.
Each member firm is selected on the basis of its leadership in – and continued commitment to – its local market. Our principle is one independent firm for each jurisdiction. Firms must maintain their level of excellence to retain membership within Lex Mundi.
Through close collaboration, information-sharing, training and inter-firm initiatives, the Lex Mundi network is an assurance of connected, on-the ground expertise in every market in which a client needs to operate. Working together, our members are able to seamlessly handle their clients’ most challenging cross-border transactions and disputes.
Member law firms are located throughout Europe, the Middle East, Africa, Asia and the Pacific, Latin America and the Caribbean and North America. Through our nonprofit affiliate, the Lex Mundi Pro Bono Foundation, members also provide pro bono legal assistance to social entrepreneurs around the globe.
The members of Lex Mundi maintain complete autonomy; render professional services to their respective clients on an individual and separate basis; are not restricted in referring, handling or accepting cases or in joining other professional organizations; and are not affiliated for the joint practice of law.
Meritas is an established global alliance of independent, full-service law firms that connects businesses to its carefully selected membership: more than 7,000 lawyers in over 170 law firms worldwide. Clients can easily connect with pre-qualified legal expertise worldwide. www.meritas.org
The Legal Sales and Service Organization, Inc. was launched on August 8, 2003. At that time, law firms were beginning the evolution from marketing to incorporate business development and service initiatives. Legal departments became ever more demanding of their firms and increased their use of process improvement tools, like Six Sigma and Lean, internally. However, law firms did not have the resources or tools in the areas of business development, service excellence and quality initiatives. LSSO was created to fill those needs. Then and especially now, law firm leaders have ever-greater responsibilities for the future of their firms. The market is crowded and highly competitive. Clients are sophisticated buyers. As such, lawyers and law firms must employ effective sales and service strategies, whether they are bringing in new business or developing and retaining clients through service delivery. www.legalsales.org
The National Law Review (NLR) is a business to business legal news website developed for in-house counsel, business owners and executives, private practice attorneys, and insurance, finance, healthcare, human resources, and other professionals.
We’re the on-line descendant of a business law publication which started in 1888. Our current website is a merger between a research database developed by in-house attorneys (the National Law Forum) and the law journal the National Law Review (ISSN 2161-3362). We’re one of the highest volume legal news websites in the U.S.
100 Terranea Way
Rancho Palos Verdes, CA 90275
Room Block Information
Please call Terranea Resort at 310.265.2770 or 866.802.8000 and reference the “2017 Marketing Partner Forum” to obtain the group rate of $295/night plus a discounted resort fee of $15/night, plus taxes. The cut-off date for guest room reservations is Wednesday, January 4, 2017. Rooms are subject to availability.
Attendees who qualify for Complimentary 2 Nights Guest Room Accommodations:
Paid attendees who qualify for 2 complimentary room nights (including room rate, resort fee and tax) must still call to reserve their guest rooms. The hotel must obtain credit card information to guarantee the reservation, but no deposit will be taken. A credit card must also be presented upon check in to cover incidentals and additional room nights, as applicable. The hotel has various room types and guests are welcome to upgrade as available at their own cost. The payment information will be updated in the hotel’s system in December 2016 (approximately) once we provide final documentation to the hotel.
Faculty members do not qualify for complimentary rooms and are responsible for booking their own accomodations at the resort.
Resort Fee Inclusions
-Unlimited in-room high speed Internet access, wireless and hard-wired in guest room and all public space
-Nightly turndown service
-Complimentary in-room coffee and tea set up
-On Site transportation to all venues, including three sparkling pools and secluded beach cove
-Transportation within 5 miles of Resort to include Trump National Golf Course and Los Verdes Country Club/Shopping/Tennis
-Complimentary local and 800 access calls
-Trained Naturalists for guided tours
-Full access to The Fitness Center, including normally scheduled complimentary classes
-Access to The Links at Terranea short game practice area
-Pool and beach service (chairs/umbrellas)
Check In/Check Out
Check-in is at 4:00PM and check-out is at 12:00PM.
Valet parking has been discounted to $25 per night for this group.More Info