Zena Applebaum

Director of Competitive Intelligence, Bennett Jones LLP

Zena Applebaum is the Director of Competitive Intelligence at Bennett Jones LLP, a leading International law firm based in Canada. Zena’s primary responsibilities include practice development, market and competitor performance analysis, client relationship management, counter-intelligence and marketing. Zena brings a unique perspective to intelligence as a result of broad business development, data management, marketing, and corporate research experience in a variety of sectors. A regular speaker and writer on competitive intelligence topics in Canada and abroad, Zena authored "Business Intelligence for Law Firms" published in November 2012, by The Ark Group. Zena currently serves as a The Chair of the Special Library Association Competitive Intelligence Division Board of Directors, is a former member of the SCIP Board of Directors and has been designated a Competitive Intelligence Fellow in 2015‎.