General Counsel & Legal Design Lead
Rochael Soper Adranly is General Counsel + Legal Design Lead for the international design firm, IDEO. A JD/LLM graduate of Duke Law School in Durham, North Carolina, Rochael has been representing creative and innovative individuals and organizations as well as pursuing her own creative projects for close to 20 years. She has been a lecturer at the University of California at Berkeley School of Law, and an adjunct professor at UC Hastings College of the Law. She was featured in Modern Counsel magazine for her role as a creative counselor, walking the fine line between the rules based world of law and the non-rules based world of innovation. In her role as Legal Design Lead, Rochael uses IDEO's design thinking methodology to ensure that IDEO legal processes and assets fit the human-centered culture of the firm. In 2015 Rochael worked closely with her IDEO colleagues to create IDEO's Legal Design + Innovation practice in order to bring IDEO's design thinking offering to clients in the broader legal industry, building on IDEO’s work with organizational design throughout the fields of healthcare, government, professional services and education. Today IDEO is working to solve some of the most pressing challenges of the legal industry.