Dr. Rob Cross

Edward A. Madden Professor of Global Business, Babson College

Rob Cross is the Edward A. Madden Professor of Global Business at Babson College. For almost twenty years, his research, teaching and consulting have focused on applying social network analysis ideas to critical business issues for actionable insights and bottom-line results. He has worked with over 300 leading organizations (companies, government agencies, and non-profit organizations) across industries on a variety of solutions including innovation, revenue growth, leadership effectiveness and talent management.

Ideas emerging from his research have resulted in three books, the most recent one titled, “Driving Results through Social Networks.” Rob has written over 50 articles, many of which have won awards. In addition to top scholarly outlets, his work has been repeatedly published in Harvard Business Review, Sloan Management Review, California Management Review, Academy of Management Executive and Organizational Dynamics. His work has also been featured in venues such as Business Week, Fortune, The Financial Times, Time Magazine, The Wall Street Journal, CIO, Inc. and Fast Company.

His most recent book, The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations (Harvard Business School Press), has been featured in venues such as Business Week, Fortune, The Financial Times, Time Magazine, The Wall Street Journal, CIO, Inc. and Fast Company.

Rob holds a BS and MBA from the University of Virginia and a DBA from Boston University.

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